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Goats Logo

Goats logo, a white goat head over a blue triangle with “GOATS” below, on a blue background

A co-worker organized a hockey team and asked me to help create an identity for the team. I knew the skill level was mixed with some very new skaters, so I googled “what animal falls down the most”. One of the top results was the fainting goat. If you haven’t seen these goats, you should stop what you are doing right now and head to your favorite search engine.

So just like that, the Goats were born. We even made a movie! I helped with the intro section which is included below.

Goats logo in blue on white, a goat head over a triangle with “GOATS” below
White Goats hockey jersey with navy and gold stripes and the “Learn to Skate Goats” logo on the chest
The Goats team in their jerseys, holding hockey sticks in front of an office building
Movie-style poster titled “A Perfect Season,” showing a smiling player in a Goats jersey holding up a trophy, with five stars and the quote “A triumph, of sorts”